Thread: "Doing the math" - great article!

Shibori Borealis posted a link to this on her facebook page... and it is SO relevant to dance. I might not particularly LIKE math, but I DO the math when it comes to business and math is my friend. :)
I wanted to share the article:
Bead Mavens: DOING THE MATH

yes I saw that, very well written..

I'm really looking forward to the promised next post. I have no problem figuring out what I *should* be charging, but it is way more than what I think the local market will support. Finding the right market is what I really struggle with.

fantastic article! Thanks for sharing.

Thank you for posting this! Much appreciation goes out to the artist,which can be showed by buying their art.

Originally Posted by Lara L

I'm really looking forward to the promised next post. I have no problem figuring out what I *should* be charging, but it is way more than what I think the local market will support. Finding the right market is what I really struggle with.

who's your target market?

Originally Posted by jesennia

who's your target market?

That's what I stuggle with, both in dancing and in my various sewing/design projects. For costuming/couture, I am lucky enough to have as many commissions as I can handle right now, but for dance?

My target market used to be university students, switched to middle aged, middle class women with disposable income when I moved and another dancer started classes at the U, but that new demographic is holding on much tighter to that disposable income these days. For performance, I think this town is just too small to really support regular performances. Used to be able to circulate between a few restaurants, do a couple weddings, kids parties were big for a little while. Hard to hold out for the right market when so many markets are drying up and I just don't know how to find others. Most local bands have to travel to Seattle & beyond to find any kind of regular work, which adds to the expense, of course. I don't see that happening for a relatively unknown dancer.

thanks-linked to it on my personal FB account. No one understands why I charge what I charge. I doubt they will read it, and I really doubt they will translate it to dance, but it was an attempt.