[Marianna]

you can use the white on the lower inner rim, but go easy with it. It work best if you put black eyeliner - eyeshadow along the lower lash line, and mascara - that's how you make your eyes look bigger. I do it all the time.

you can also use it on the inner corner of your eyes, right before your eyelashes would start. When I do this I put something shimmer on top of it - white pearl eyeshadow, or metallic pink / pearl lipliner.

You can also use white and black eyeliners to create contrast on your eyelids - you just have to play with it and see what looks good.