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Holding the arms a little away from the body will create "light traps" to frame your hips, waist, etc.
Don't forget the black and white. Even in these internet times, a good, artistic, sharp contrast black and white photo can come in handy.
Practice poses and do only what you like. When I did a session with a fashion photographer he took charge. He had me put my hands in a very undancer-like pose. Being a fashion photographer how would he know? The shot would have been great except for that and I wish I'd resisted that particular placement.
Using a make-up artist and stylist is really the best way to go. If you can't get a stylist maybe a friend could go with you. Make-up for photography is really a specialized thing. When I went with a friend, up close she looked like she'd been embalmed, but in the photos she looked incredible.
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