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Great headline! And it's a serious problem, I get mad at the amount of money I have to spend just to make saiidi painless for my barely-Ds, I can't begin to imagine what women with larger breasts have to deal with.
BUT I gotta say the journalism on this article is some of the poorest I've ever seen. The woman they interviewed is developing a product, and they're apparently taking HER word that no decent product yet exists? A quick googling would have put them in touch with a different point of view, say from a representative at Title 9, about what makes a good support bra and how to find one.
And how exactly does this scientific research help them design a better bra? All they've learned is that boobs swing around when you jog. Oooooh, revolutionary!
(sorry, cranky this morning. I'll go drink coffee now.)
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