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You pay for the exclusivity, I guess - the ability to show that you are so ridiculously wealthy/devoted to the Great Goddess Fashion that you can afford a limited edition scarf that costs $500 or whatever, or a deliberately foul bag that is so directional and recogniseable that you can never carry it for more than one season, for several thousand. It's really rather vile.
Much as I adore World, I got a bit snippy with Francis Hooper when he said it was really bad to wear shoes from Number 1 Shoe Warehouse. Dude, some of those shoes are superb! And $30!
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