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I suppose when she posts the description and up-close photos we'll get to see what it is she's actually selling. Though I don't understand why she would put up an auction for such an expensive item before the description and pictures were ready.
Honestly, If she is aiming to cover the cost of materials, plus paying herself a fair wage for her time spent constructing it, $3,000 still seems high, but I know there are costume projects I have spent hours and hours on. However, that's pretty obviously more than the market will bear.
From a simple economic perspective, anybody who makes things for sale needs to strike a balance between cost and what people will pay. That doesn't necessarily mean using crummy materials, but it means spending some extra time to track down the best deal you can on the materials you use. (A'kai veils are fabulous, but you can be sure Jes is paying wholesale for her silk) It also means fine-tuning your work process to work as quickly as you can while still being precise. (I can't imagine that the people at L Rose don't have a set routine for sewing each item, not "this time I'll so the waistband on first, next time I'll do the hems first") And finally, don't waste time on stuff your customers don't need. (I wouldn't pay extra to have a bra lined in hand-dyed silk. Any nice and comfortable lining will do.)
Obviously, she is either trying to turn an obscene profit, or fell short on one or more of the above objectives.
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