[SamiraShuruk]

I used to sometimes hear that comment from Americans. In countries where many people have darker skin, pale skin is considered "exotic" (as in good different).
It drives my nuts at a makeup counter when people (who consider themselves makeup artists) try to get me to buy a foundation that's darker than my skin color- either because their line doesn't go pale enough or because they think I "should add some color". Eww.
My personal feeling is that people's natural skin color is usually gorgeous just the way it is - the full spectrum is wonderful.