Sigh
I was in Cairo a couple of weeks ago and went to Pharonics for the first time.
I was with a big group and we were riffling through the racks (as you do) when Amira came in. She announced that we were all to sit down and she would present her latest collection.
She told us that from the time of the Pharoahs through to the Arabs, Egyptian art had included a fusion of flowers and geometry and that was what had inspired this collection.
She then talked us through every piece explaining how she used cut of cloth and patterns of crystal and beading to flatter the figure or to make skirts swirl. And she demonstrated the level of detail and the trial and rejection they went into to make something perfect.
We were blown away. The woman is a genius.
And the costumes are just gorgeous. I bought a truly beautiful dress with a sweetheart neckline and the cleverest beading and crystals on the backside which somehow contrives to make my bum look fabulous
Also a bedlah (which I hadn't planned on buying but couldn't resist) which she called 'Tamra Henna' Both of them have a wonderful 'golden age' look about them.
She said they wouldn't be ready in the week we were there so she'd ship them. But when we went back for a fitting two days later they'd done them! Four costumes made to measure in two days!
She told us that the collection was being launched in June - and I've already got two pieces from it
