Which is Better NordicTrack or Bowflex? – Brand Showdown

Are you torn between NordicTrack and Bowflex when it comes to choosing the perfect home fitness equipment? You’re not alone. These are two of the most reputable brands in the fitness industry. They offer an array of high-quality equipment, but deciding which one suits you best can be a daunting task. In this article, we’ll perform a comprehensive comparison of NordicTrack and Bowflex, discussing the pros, cons, and unique selling points of each brand’s products.

NordicTrack: The Blend of Innovation and Quality

NordicTrack has been a key player in the fitness industry since 1975. The company is renowned for offering a broad range of cardio machines, including treadmills, ellipticals, exercise bikes, and more. NordicTrack’s most significant selling point is the innovative iFit technology, which offers interactive personal training at home.

NordicTrack’s Key Features

  • iFit Technology: This interactive training program lets you access an extensive library of workouts led by world-class trainers. It can automatically adjust your machine’s incline, resistance, or speed to match the workout or terrain in the video.
  • Variety of Equipment: NordicTrack offers a diverse range of machines to cater to different fitness levels and goals. This includes the Commercial Series treadmills, the FreeStride Trainer ellipticals, and the RW Rower series.
  • Quality and Durability: NordicTrack machines are known for their sturdiness and durability, built to withstand intense workouts over a long period.
  • High Weight Capacity: Most NordicTrack machines can handle higher weight capacities, catering to a wider range of users.

Bowflex: The Pioneer in Space-Saving Fitness Equipment

Bowflex, on the other hand, has been revolutionizing the fitness world since 1986. The company is renowned for its innovative strength-training equipment and cardio machines. Bowflex’s selling point is its space-saving design and the unique Power Rod and SpiraFlex resistance systems.

Bowflex’s Key Features

  • Power Rod and SpiraFlex Technology: These unique resistance systems provide a smooth, consistent resistance through the entire range of motion, emulating the feel of free weights but without the inertia or risk of joint pain.
  • Compact Design: Bowflex machines are designed with space efficiency in mind. Many of their models are foldable or have a smaller footprint, making them ideal for home gyms.
  • Variety of Equipment: Bowflex offers a wide range of fitness equipment, including the popular SelectTech adjustable dumbbells, the Max Trainer cardio machines, and the Revolution home gyms.
  • JRNY App: Bowflex’s JRNY app offers personalized coaching and can adapt workouts based on your fitness level.

Comparing Key Products: NordicTrack vs Bowflex

Now that we have a broad understanding of each brand let’s delve deeper into some of their popular products.


NordicTrack’s Commercial 1750 treadmill features a 10-inch interactive HD screen, FlexSelect cushioning, an AutoBreeze workout fan, and a spacious running area. It also supports a maximum user weight of 300 lbs.

On the other hand, Bowflex’s BXT216 treadmill doesn’t have an HD screen but offers a backlit LCD display, Comfort Tech deck cushioning, a built-in fan, and a slightly more compact running area. It supports a maximum user weight of 400 lbs.

Home Gyms

NordicTrack doesn’t offer traditional home gyms. However, their Fusion CST series provides a unique blend of cardio and strength training with a compact design.

Bowflex shines in this category with their Revolution Home Gym, which leverages the SpiraFlex resistance technology. This machine offers a total of over 100 exercises with up to 400 variations, providing a comprehensive full-body workout. It also has a compact design, making it perfect for home use.


NordicTrack’s FreeStride Trainer FS7i is a standout elliptical machine. It offers a 10-inch HD touchscreen, up to 10 degrees of power-adjustable incline, and a 32-inch auto-adjustable stride. Plus, it’s iFit-enabled for interactive workouts.

Bowflex’s Max Trainer M8, on the other hand, is a hybrid between a stepper and an elliptical. It provides a low-impact, full-body workout with 20 levels of computer-controlled resistance. However, it doesn’t offer an adjustable stride length.

If you want to know how to lubricate a NordicTrack elliptical click here.

Making Your Choice: NordicTrack or Bowflex?

When choosing between NordicTrack and Bowflex, it ultimately boils down to your fitness goals, budget, space availability, and personal preferences.

  • Fitness Goals: If you’re looking for a more interactive, cardio-focused workout, NordicTrack’s iFit technology provides an engaging experience. However, if your focus is on strength training, Bowflex’s home gyms and unique resistance technology might be a better fit.
  • Budget: While both brands offer high-quality equipment, NordicTrack tends to be on the pricier side, especially their cardio machines with iFit technology. Bowflex provides a range of affordable options, particularly in the strength training department.
  • Space Availability: If you’re tight on space, Bowflex’s compact, space-saving designs are a great choice. NordicTrack machines, though high-quality, often require more room.
  • Personal Preference: Do you prefer running on a treadmill with a scenic view of the French Riviera or lifting weights with the feel of traditional free weights but in a safer, more controlled environment? These preferences play a significant role in your decision.

The Importance of Support and Warranty

When comparing NordicTrack and Bowflex, it’s crucial to consider the warranty and customer support provided by both companies, as these factors can greatly influence the longevity and usability of your fitness equipment.

NordicTrack offers different warranties depending on the product. For example, their treadmills typically come with a 10-year frame warranty, 2-year parts warranty, and 1-year labor warranty. NordicTrack’s customer service is generally regarded as satisfactory, with several channels available for support, including phone, email, and live chat.

Bowflex, on the other hand, offers a slightly different warranty setup. For instance, their home gyms usually come with a 10 to 12-year machine warranty, with some models offering a lifetime warranty on the Power Rods. Bowflex’s customer service is also well-regarded, with users often praising the brand for its responsive and helpful support team.

The Role of User Experience

Another crucial aspect to consider when choosing between NordicTrack and Bowflex is the user experience each brand offers.

NordicTrack’s iFit technology takes user experience to a new level, offering interactive personal training that goes beyond just providing a workout. With iFit, you can virtually train around the world, participate in live classes, and even track your nutrition. This technology turns exercise into an immersive experience, which can be a significant motivational factor for many users.

Bowflex, while it may not offer the same level of interactive training as NordicTrack, focuses heavily on providing a smooth, comfortable workout experience. Their Power Rod and SpiraFlex resistance technologies are designed to mimic the feel of traditional weights, providing a familiar and intuitive workout experience. Furthermore, Bowflex’s JRNY app offers customized coaching and workouts, adding a level of personalization to your fitness routine.

A Deeper Look into Specific Models

Let’s consider a few more specific models from each brand to further illustrate the differences between NordicTrack and Bowflex.

Exercise Bikes

The NordicTrack Commercial S22i Studio Cycle is one of the brand’s top exercise bikes. It features a 22-inch interactive HD touchscreen that can tilt and rotate, allowing for off-bike workouts. It also offers live incline and decline control, 24 digital resistance levels, and the iFit interactive personal training.

Bowflex’s C6 Bike, meanwhile, is a more budget-friendly option. It doesn’t feature a built-in screen but is designed to be used with a tablet or smartphone. The C6 is compatible with popular fitness apps like Peloton and Zwift, offering a similar experience at a lower price point.

Rowing Machines

NordicTrack’s RW900 Rower is a high-tech rowing machine featuring a 22-inch HD touchscreen for iFit workouts. It offers 26 digital resistance levels and an innovative SpaceSaver design for easy storage.

In comparison, the Bowflex PR1000 Home Gym includes a built-in rowing station for cardiovascular workouts, adding versatility to your strength training routine. However, Bowflex doesn’t offer a stand-alone rowing machine with the same level of tech integration as NordicTrack.

Final Words

Both NordicTrack and Bowflex bring a lot to the table when it comes to home fitness equipment. While NordicTrack excels in the realm of interactive, cardio-focused workouts with their innovative iFit technology, Bowflex stands out with their space-saving designs and unique resistance systems, making strength training more accessible and safer.

Remember, the best fitness equipment is the one that you will use consistently. It’s essential to choose a brand and model that aligns with your fitness goals, budget, and the space you have available. Whether you go with NordicTrack or Bowflex, both are solid choices that can help you achieve your fitness goals from the comfort of your home.